LinkedIn Profile: Part 1

Before the lesson, make sure you have sent the link to your LinkedIn profile to your tutor through Cambly’s messaging system. You can send an attachment by clicking the following button when you are logged on to Cambly’s website.

If you don’t have a LinkedIn profile already, please create one before the session:

This following content has been modified from Big Interview. See the original article here.


Guideline

Read the following text with your tutor. 

The majority of hiring companies rely on social media for finding and researching job candidates, according to the latest surveys. For example, recruitment platform Jobvite found that 94% of U.S. companies perform social recruiting.

And where is that social recruiting happening? Most of it is going down on LinkedIn – 94% of the Jobvite survey respondents named LinkedIn as their dominant recruiting network.

What do these numbers mean to you, the job seeker?

It means you need to get your LinkedIn profile in order, and right quick.

A well-crafted LinkedIn profile allows you to provide something that no resume or cover letter can. It lets you showcase yourself in multiple dimensions, to paint a picture of yourself as a whole person, instead of just the typical resume’s collection of dates and buzzwords.

This LinkedIn Profile guide will give you the information you need to create the perfect LinkedIn profile to make an outstanding first impression with recruiters and potential employers – while also helping you build your professional brand and expand your professional network in general.

Activities

Go over the following points with your tutors. 

  • Why do you need a well-crafted LinkedIn profile?
  • Make sure you created a profile already and shared the link with your tutor.

Guideline

Read the following text with your tutor. 

Setting Up Your LinkedIn Profile for Maximum Results

If you’re not active on LinkedIn (or if you just haven’t gotten around to optimizing, expanding, or updating your profile in a while…or ever), it can be difficult to know where to start in your efforts to turn your basic profile into an opportunity magnet.

This guide will walk you through the key elements of an effective LinkedIn profile and best practices for getting noticed. Future posts will cover more advanced techniques.

One note to keep in mind: Details are critical. It is important to pay attention to the little things, such as spelling and grammar, throughout your profile. I’ve seen great profiles undermined by typos and minor errors.


What’s in a Name?

When it comes to your name, it’s best to keep it plain and simple. More importantly, it makes it easier for potential employers to find your profile.

Resist the temptation to include things like Killer Video Game Programmer or Tax Shredding CPA for SEO as far as your name goes, and stick to the basics – first and last name. It makes more sense to wait to highlight your brand/strengths in your headline.

Activities

Go over the following points with your tutors. 

  • Check you have first and last name in English.

Guideline

Read the following text with your tutor. 

Headline Design for Success

Your headline is one of the most important portions of your LinkedIn profile. Not only is it an excellent place to include critical career-minded keywords, but it will show up frequently throughout key LinkedIn locations such as:

  • Search Results
  • Connection Invitations
  • Employee Listings
  • Company Pages
  • Messages

This is the place where you can use some superlatives and creative wordsmithing in order to attract attention. You want to keep it professional, but this is an important opportunity to make yourself memorable. Don’t squander it.

At its heart and soul, LinkedIn is another search engine. Whatever you choose to make your headline say, make it something searchable that will help people who are looking for the services you provide or the particular skill set you bring to the table find you.

Just take a look at the keyword laden, yet memorable LinkedIn headline for John Paul Engel.

Activities

Go over the following points with your tutors. 

  • Discuss what kind of keywords you can use in the headline with your Cambly tutor.
  • Revise your headline according to the guideline.

Guideline

Read the following text with your tutor. 

The Right Picture is Worth a Thousand Words

Your photograph is a visual representation of who you are to the world of LinkedIn. Don’t go with a grainy ten-year-old summer vacation photograph. Your best bet is to use a professional-looking headshot. Depending on your profession and your intended audience, you can also opt for something more approachable and casual (but still professional).

According to Business Insider, people remember faces better than they remember names – that’s why headshots are preferable.

See the section below for two examples of profile photos. Mark Cuban’s photo definitely has personality and works great if you’re Mark Cuban. The average job seeker will probably do better with a photo like Tatiana’s, which is both friendly and professional.

Activities

Go over the following points with your tutors. 

  • Do you have the right headshot? If not, find an appropriate photo to replace.

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