LinkedIn Profile: Part 1

Before the lesson, make sure you have sent the link to your LinkedIn profile to your tutor through Cambly’s messaging system. You can send an attachment by clicking the following button when you are logged on to Cambly’s website.

If you don’t have a LinkedIn profile already, please create one before the session:

This following content has been modified from Big Interview. See the original article here.


Guideline

Read the following text with your tutor. 

When researching potential job candidates, hiring companies often use social media. In fact, 94% of U.S. companies utilize social media in recruiting, according to Jobvite. A lot of companies utilize LinkedIn as their most popular social network for recruiting.

For someone pursuing a job, this means you need to have a quality LinkedIn profile.

A LinkedIn profile lets you highlight different aspects of who you are that extend beyond your resume. This guide will help show you what to include in your profile, how to make a good impression with it and help grow your professional network.

Activities

Go over the following points with your tutors. 

  • Why do you need a well-crafted LinkedIn profile?
  • Make sure you created a profile already and shared the link with your tutor.

Guideline

Read the following text with your tutor. 

LinkedIn Profile for Maximum Results

While there is no set perfect example of what a LinkedIn profile should look like, there are best practices that are helpful to follow. One important note is that details on your profile are critical. Make sure you pay attention to the little things, like grammar and spelling, in creating your profile.


What’s in a Name?

Keep your name simple – first and last name. It will make it easier for potential employers to find your profile.

Activities

Go over the following points with your tutors. 

  • Check you have your first and last name in English.

Guideline

Read the following text with your tutor. 

Headline Design for Success

Your headline on your LinkedIn page is one of the most important sections. It’s a great place to include career-related keywords and is helpful in locations like:

  • Search Results
  • Connection Invitations
  • Employee Listings
  • Company Pages
  • Messages

Here, you’re allowed to use some creativity in writing in order to draw attention. Keep it professional, but be yourself as well. Also be sure to make it something searchable.

Here’s an example of a headline that contains important keywords yet has personality:

Activities

Go over the following points with your tutors. 

  • Discuss what kind of keywords you can use in the headline with your Cambly tutor.
  • Revise your headline according to the guideline.

Guideline

Read the following text with your tutor. 

Choosing the Photo

The photo you choose for your profile picture is your visual representation on LinkedIn. Keep it professional yet applicable to your intended audience. Headshots are preferred, as people tend to remember faces better than names.

Below are two examples of profile photos. Mark Cuban’s photo has his personality and represents him well. Yet it’s most common to have a more friendly and professional photo like Tatiana’s.

Activities

Go over the following points with your tutors. 

  • Do you have the right headshot? If not, find an appropriate photo to replace.

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