LinkedIn Profile: Part 2

Before the lesson, make sure you have sent the link to your LinkedIn profile to your tutor through Cambly’s messaging system. You can send an attachment by clicking the following button when you are logged on to Cambly’s website.

If you don’t have a LinkedIn profile already, please create one before the session:

This following content has been modified from Big Interview. See the original article here.


Guideline

Read the following text with your tutor. 

URL Customization

When you change your LinkedIn URL, it makes it easier for people to find you by your name. And, it also helps you connect with your other social media accounts like Twitter or Facebook – which your potential employer may be checking out as well.

Your default URL often contains some form of your name as well as several numbers. If you can, shorten it. If your preferred URL isn’t available, try a memorable combination of your initials, first name, last name, middle name, or some other way.

Personalizing your LinkedIn URL is simple:

  1. Hover your mouse over the word profile running across the top bar.
  2. Look for edit profile and click.
  3. Look in the light gray box beneath your profile picture. Find the link to your LinkedIn URL followed by an edit button. Click the edit button and customize your URL.

Activities

Go over the following points with your tutors. 

  • Customize your LinkedIn profile URL with your tutor.

Guideline

Read the following text with your tutor. 

Make Your Summary the Focal Point

The summary of your LinkedIn profile provides you the opportunity to highlight what makes you stand out from other professionals in the job market. Here, you can include photos and videos that are relevant to your work.


LinkedIn Profile Summary Example 1

Here’s an example of a LinkedIn Profile Summary. Here Steven Burda includes both a short and long summary and highlights his experiences with an example of his work.

Your Experience, Skills, and Expertise are More Than the Sum of Their Parts

Don’t just copy your resume into the experience section of your LinkedIn profile. Keep it interesting to read so that readers can scan quickly. Use your creativity to showcase your accomplishments, talents, and skills in an interesting way.

You can also include images, videos, recommendations and other add-ons to make this section engaging.

Activities

Go over the following points with your tutors. 

  • Discuss what you want to include in your summary with your tutor.
  • Write a first draft of your summary either on your own or with your tutor.
  • Come back again to revise your writing.

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