LinkedIn Profile: Part 2

Before the lesson, make sure you have sent the link to your LinkedIn profile to your tutor through Cambly’s messaging system. You can send an attachment by clicking the following button when you are logged on to Cambly’s website.

If you don’t have a LinkedIn profile already, please create one before the session:

This following content has been modified from Big Interview. See the original article here.


Guideline

Read the following text with your tutor. 

URL Customization

Customizing your LinkedIn URL makes it easier for people to find you by searching for your name. Otherwise, they’re left sifting through the hundreds of LinkedIn visitors who have names similar to yours when looking for you.

Most users have some combination of name and several numbers as a default URL. You want to shorten that to your first and last name if possible. If your ideal custom url is already taken, look for a memorable combination of initials and last name, throw in your middle name, or otherwise get creative so that people will be able to find you easily.

Why is this step important?

Aside from making you easier to find by people who are looking for you, this also allows you to develop continuity between social media accounts such as Twitter, Facebook, Pinterest, and even your blog – assuming you have one. These are all places prospective employers are likely to visit trying to learn a little more about the person behind the profile.

Fortunately, the process to personalize your LinkedIn URL is simple. It takes less than a minute, so stop what you’re doing and customize your LinkedIn URL now. (Yes, this means you too, Mark Cuban.)

Here’s how to personalize your LinkedIn URL:

  1. Hover your mouse over the word profile running across the top bar.
  2. Look for edit profile. Click.
  3. Look in the light gray box beneath your profile picture. There you will find the link to your LinkedIn url followed by an edit button. Click the edit button.

Activities

Go over the following points with your tutors. 

  • Customize your LinkedIn profile URL with your tutor.

Guideline

Read the following text with your tutor. 

Make Your Summary the Focal Point of Your Profile

Just like the summary on the resume, the summary on your LinkedIn profile really gives users like you an opportunity to shine. This is your space to differentiate yourself from all the other computer programmers, accountants, marketers, and other professionals in the job market today.

LinkedIn allows users to include images in profiles. Use this ability to your advantage by including pictures whenever the occasion makes it possible to do so.

Helpful Hint: Include videos of relevant presentations you’ve conducted or images/videos of your proudest work. Photojournalists may want to include their favorite shots, bakers can feature photos of wedding cakes or cupcakes that have earned accolades from satisfied customers, etc.


LinkedIn Profile Summary Example 1

As an example, let’s take a look at the very comprehensive profile summary of Steven Burda, the self-proclaimed most connected man on all of LinkedIn.

Note that Burda includes both a short and long summary. He also used his summary to showcase his experience by adding a multimedia component via a slideshow.

You don’t have to be as ambitious as Burda, but look to his example for inspiration regarding some of the elements that you could include in your own summary.

Your Experience, Skills, and Expertise are More Than the Sum of Their Parts

Resist the temptation to cut and paste your resume into the experience column of your LinkedIn profile. Try to use words in this section to paint a revealing portrait of the skills and talents you possess.
This section is much more than a description of previous jobs. Keep this section of your profile easy for readers to scan quickly, but also make an effort to showcase your accomplishments, talents, and accolades in a compelling manner.

LinkedIn also allows you to bring your descriptions to life with images, videos, recommendations, and other compelling extras.

Activities

Go over the following points with your tutors. 

  • Discuss what you want to include in your summary with your tutor.
  • Write a first draft of your summary either on your own or with your tutor.
  • Come back again to revise your writing.

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