LinkedIn Profile: Part 3

Before the lesson, make sure you have sent the link to your LinkedIn profile to your tutor through Cambly’s messaging system. You can send an attachment by clicking the following button when you are logged on to Cambly’s website.

If you don’t have a LinkedIn profile already, please create one before the session:

This following content has been modified from Big Interview. See the original article here.


Guideline

Read the following text with your tutor. 

LinkedIn Experience Section Example

Below is an example of the experience section of your LinkedIn profile. The author, Hugo Pereira, highlights in accomplishments, responsibilities, and recommendations and supports his claims with examples of his work.

Remember that your goal is to be found by people interested in your unique experience and talent. Be sure your profile matches with industry-related content.

Activities

Go over the following points with your tutors. 

  • Why do you need a well-crafted LinkedIn profile?
  • Make sure you created a profile already and shared the link with your tutor.

Guideline

Read the following text with your tutor. 

Part 2: Your LinkedIn Connections

As a social network, LinkedIn helps you connect with people you know and who you want to know. Connections are very beneficial in searching for jobs.

Why are they so critical?

Your first-level connections are those who you know well. Those connections can introduce and connect you with others you who want to get to know – to opportunities across industries.

For example, Steven Burda has a lot of connections. His recommendations and references include a broad range of categories and endorsements.

Activities

Go over the following points with your tutors. 

  • Why are connections so critical on LinkedIn?
  • How many connections can you find? Try brainstorming who you can connect with with your tutor.

Guideline

Read the following text with your tutor. 

Sidebar: The Recruiter’s Perspective

When looking for talent on LinkedIn, there are certain things recruiters really look for.

John Paul Engel is the president of a recruiting firm that serves high-growth companies in a variety of industries. Below are a few tips on what gets his attention as a recruiter:

Turn-ons:

  1. Keywords related to the job. (Listing software names makes it easier to find your profile for related positions)
  2. Measurable accomplishments. (Dollar estimates and hard numbers)
  3. Well-written copy
  4. Complete profiles (Fill out the details)
  5. Key accomplishments that make you stand out
  6. Lots of connections – particularly if we share some
  7. Great recommendations from executives

Turn-offs:

  1. Goofy picture
  2. Weird jobs or job descriptions
  3. Missing key information
  4. Low number of connections
  5. Recommendations only from very junior-level connections

Activities

Go over the following points with your tutors. 

  • Do you have keywords related to the job?
  • Do you have measurable accomplishments?
  • Did you complete your profile with key accomplishments?
  • Do you have any list from turn-offs that apply to your account? How can you improve?

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