LinkedIn Profile: Part 3

Before the lesson, make sure you have sent the link to your LinkedIn profile to your tutor through Cambly’s messaging system. You can send an attachment by clicking the following button when you are logged on to Cambly’s website.

If you don’t have a LinkedIn profile already, please create one before the session:

This following content has been modified from Big Interview. See the original article here.


Read the following text with your tutor. 

LinkedIn Experience Section Example

Hugo Pereira is a Brussels-based marketing professional who successfully used LinkedIn to fast-track his last two job searches. See below for the job description of a previous role that helped him land his current gig. Note the focus on accomplishments (not just job duties) and the embedded recommendations and visual examples of his past work.

Remember: Your primary goal is to be found by employers and HR personnel interested in people with your unique experience and talent. Use the words they’ll be looking for when describing your industry experience.


Go over the following points with your tutors. 

  • Why do you need a well-crafted LinkedIn profile?
  • Make sure you created a profile already and shared the link with your tutor.


Read the following text with your tutor. 

Part 2: Your LinkedIn Connections

The next important aspect of your LinkedIn profile is connecting to the people you know and the people you want to know.

LinkedIn Connections – How Does Your Network Grow?

Connections are a huge part of what makes LinkedIn such a force and invaluable tool for good to people searching for jobs.

Why are connections so critical on LinkedIn?

It’s not just the first-level connections that are critical. It’s the additional connections you can make because of those people who know you and (hopefully) love you.

Your primary connections serve as introductions to the people they know – to people and opportunities around the world and across industries.

Earlier, I shared the LinkedIn profile summary of Steven Burda — he may be the most connected man on all of LinkedIn and it shows. He has hundreds of recommendations and references in a broad range of categories and countless endorsements of his skills.

Of course, there are some potential employers, who look for those vital connections as a sign of credibility.


Go over the following points with your tutors. 

  • Why are connections so critical on LinkedIn?
  • How many connections can you find? Try brainstorming who you can connect with with your tutor.


Read the following text with your tutor. 

Sidebar: The Recruiter’s Perspective

John Paul Engel is the president of a recruiting firm that serves high-growth companies in cable, payments, and professional and financial services.

He kindly shared his thoughts on what gets his attention (positively and negatively) when he’s scouting for talent on LinkedIn.


  1. Keywords related to the job. (In particular, listing software names (e.g. Omniture, Tableau) makes it easier to find your profile for related positions)
  2. Measurable accomplishments. (Give me dollar estimates and/or other hard numbers!)
  3. Well-written copy
  4. Complete profiles (Fill out the details under education and job entries.)
  5. Key accomplishments that make you stand out
  6. Lots of connections – particularly if we share some
  7. Great recommendations from executives


  1. Goofy picture (You posing in your muscle shirt next to Donald Duck)
  2. Weird jobs or job descriptions (Chairman of the Chocolate Factory, CEO of the Smith Family)
  3. Key information missing
  4. Single-digit connection list
  5. Recommendations only from very junior-level connections


Go over the following points with your tutors. 

  • Do you have keywords related to the job?
  • Do you have measurable accomplishments?
  • Did you complete your profile with key accomplishments?
  • Do you have any list from turn-offs that apply to your account? How can you improve?

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