Interview 21: Who Are Our Competitors?

For the best result, make sure you have read this article and already have a write-up of your answer prior to your Cambly session. You can send a longer text to your tutor through Cambly’s messaging system.

This following content has been modified from LiveCareer. See the original article here.


Guideline

Read the following text with your tutor. 

What the Hiring Manager Is Really Asking…

This question is another way of asking how well you know the field. If you aren’t aware of the companies with which this firm competes, it may be difficult to be an asset to this company’s team. Your answer to this question shows whether you’ve adequately prepared for this interview and have some degree of understanding in the way this industry operates. This is a question that requires advanced preparation and one you should be ready to answer if you want to convince your interviewer to take you seriously.

Activities

Go over the following points with your tutors. 

  • List 3 of your company’s top competitors
  • Discuss how these competitors operate in comparison to your company
  • Identify 2 ways in which the competition amongst these companies drives industry trends

Guideline

Read the following text with your tutor. 

Points to Emphasize

To demonstrate your knowledge when it comes to the playing field in your industry, follow these tips:

  • Research not only the company to which you’re applying, but also its chief rivals.
  • Make sure you interpret the information you’ve gathered rather than just reporting it.
  • During the interview, bring the focus back to you at some point in your answer.
  • Be prepared to talk about industry and market trends, and what sets this firm apart from others.

Preparation is key for success with this question. It’s one that you may want spend more time researching than others.

Activities

Go over the following points with your tutors. 

  • How do you think competition helps set your company apart from others?
  • How do you see yourself fitting in to this competition? Discuss how you will help the company stand apart
  • Do you know someone already who works in this industry? Try sitting down with them for their expertise in how things operate

Guideline

Read the following text with your tutor. 

Mistakes You Should Avoid

Once you feel prepared that you know the industry of your target company, here are some possible traps to sidestep:

  • Never disparage the firm in any way, even when discussing potential areas for growth.
  • Avoid implying that competitors are the same or better.
  • Don’t just list information about the company without demonstrating an understanding of it.
  • Don’t try to wing it. If you inadvertently give even one piece of wrong information, you may destroy your credibility with the interviewer.

This question can be intimidating, but it doesn’t have to be a stumbling block if you’re ready for it. This is information you really should know if you’re going to work here.

Activities

Go over the following points with your tutors. 

  • What strengths do you see in your company’s competitors? Can you identify a way that your company is working to overcome them?
  • How would you be an asset in helping this company in beat the competition?
  • Prepare a few talking points with your tutor so you can answer questions with confidence

Guideline

Read the following text with your tutor. 

Sample Answer

Here’s a sample of a strong answer to this question:

“My research indicates that ‘Competitor A’ is currently outselling your product due to their line’s greater functionality. However, given the improvements you’re working on for the next generation being released this fall, I would anticipate that you’ll recover a good portion of the market share. Your planned upgrades will put you ahead in terms of functionality, and at a lower price. I would love to be able to apply my experience with improving efficiency in order to help this company keep costs low and maintain its competitive edge.”

Remember, the interviewer wants to know how you’re going to be an asset to the company and help it outpace the competition.

Activities

Go over the following points with your tutors. 

  • Write the first draft of your answer with your tutor.
  • Are there any words or phrases that you are not comfortable pronouncing?
  • Now rehearse with your tutor until you are comfortable answering the question without the script.

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