Advertising Can Tell You A Lot about A Country

Conversation

After a quick greeting, use the following questions as a guideline to form an interesting conversation with your tutor. Feel free to diverge from these suggestions if anything interesting comes up.

  • Do you agree or disagree with the following statement? Advertising can tell you a lot about a country. Use specific reasons and examples to support your answer.
    • What are the benefits of advertising?
    • What are some disadvantages of advertising?
    • What are some examples of how you’ve seen advertising influence culture?

Vocabulary

Skip this section if you have 15 minute plan. Read the word/expression and definition out loud, and your tutor will go over anything you do not understand. Practice creating a sentence or two to make sure you know how to use the word/expression properly.

Vocabulary/ Expressions

Expression Definition
advertising (n) profession of producing advertisements for commercial products
In market research, advertising is an important element to keep in mind.
media (n) means of mass communication
It’s important to use a variety of forms of media in an advertising strategy.
commercial (adj) engaged in commerce
The man was happy that the article did well to promote his commercial products.
creative (adj) the use of imagination or original ideas
Many advertisements require developers to be creative to make interesting commercials and marketing pieces.
sell (v) give out in exchange for money
One of the main goals of advertising is to sell the product or service.
influence (v) have an impact on
Many say that advertising practices influence the way we think.
call out (expression) bring attention to
The radio spot had to call out the quality of their team. 
make known (expression) create an awareness of
Their advertising plan had to make known their new services.
come up with (expression) brainstorm, develop an idea
The company had to come up with a new way to announce their new product.
back to square one (expression) to start something over because it failed the first time
After the television commercial of the bears failed, we were back to square one.

Something Extra

Read the following quote out loud.

“Many a small thing has made large by the right kind of advertising.”
― Mark Twain

Wrap-up

Go over any new expressions or vocabulary that you learned today.

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