After a quick greeting, use the following questions as a guideline to form an interesting conversation with your tutor. Feel free to diverge from these suggestions if anything interesting comes up.
- Do you agree or disagree with the following statement? Advertising can tell you a lot about a country. Use specific reasons and examples to support your answer.
- What are the benefits of advertising?
- What are some disadvantages of advertising?
- What are some examples of how you’ve seen advertising influence culture?
Skip this section if you have 15 minute plan. Read the word/expression and definition out loud, and your tutor will go over anything you do not understand. Practice creating a sentence or two to make sure you know how to use the word/expression properly.
|advertising||(n) profession of producing advertisements for commercial products
In market research, advertising is an important element to keep in mind.
|media||(n) means of mass communication
It’s important to use a variety of forms of media in an advertising strategy.
|commercial||(adj) engaged in commerce
The man was happy that the article did well to promote his commercial products.
|creative||(adj) the use of imagination or original ideas
Many advertisements require developers to be creative to make interesting commercials and marketing pieces.
|sell||(v) give out in exchange for money
One of the main goals of advertising is to sell the product or service.
|influence||(v) have an impact on
Many say that advertising practices influence the way we think.
|call out||(expression) bring attention to
The radio spot had to call out the quality of their team.
|make known||(expression) create an awareness of
Their advertising plan had to make known their new services.
|come up with||(expression) brainstorm, develop an idea
The company had to come up with a new way to announce their new product.
|back to square one||(expression) to start something over because it failed the first time
After the television commercial of the bears failed, we were back to square one.
Read the following quote out loud.
“Many a small thing has made large by the right kind of advertising.”
― Mark Twain