Conversation
After a quick greeting, use the following questions as a guideline to form an interesting conversation with your tutor. Feel free to diverge from these suggestions if anything interesting comes up.
- Do you agree or disagree with the following statement? Advertising can tell you a lot about a country. Use specific reasons and examples to support your answer.
- What are the benefits of advertising?
- What are some disadvantages of advertising?
- What are some examples of how you’ve seen advertising influence culture?
Vocabulary
Skip this section if you have 15 minute plan. Read the word/expression and definition out loud, and your tutor will go over anything you do not understand. Practice creating a sentence or two to make sure you know how to use the word/expression properly.
Vocabulary/ Expressions
Expression | Definition |
advertising | (n) profession of producing advertisements for commercial products In market research, advertising is an important element to keep in mind. |
media | (n) means of mass communication It’s important to use a variety of forms of media in an advertising strategy. |
commercial | (adj) engaged in commerce The man was happy that the article did well to promote his commercial products. |
creative | (adj) the use of imagination or original ideas Many advertisements require developers to be creative to make interesting commercials and marketing pieces. |
sell | (v) give out in exchange for money One of the main goals of advertising is to sell the product or service. |
influence | (v) have an impact on Many say that advertising practices influence the way we think. |
call out | (expression) bring attention to The radio spot had to call out the quality of their team. |
make known | (expression) create an awareness of Their advertising plan had to make known their new services. |
come up with | (expression) brainstorm, develop an idea The company had to come up with a new way to announce their new product. |
back to square one | (expression) to start something over because it failed the first time After the television commercial of the bears failed, we were back to square one. |
Something Extra
Read the following quote out loud.
“Many a small thing has made large by the right kind of advertising.”
― Mark Twain