TOEIC Lesson 1: Advertising

Directions

In this lesson, your tutor will help you go over a type-1 question from TOEIC speaking test. Take 45 seconds to read the text out aloud. Then go over the text again with your tutor to correct any mispronunciation.

Test Question

Directions: In this part of the test, you will read aloud the text on the screen. You will have 45 seconds to prepare. Then you will have 45 seconds to read the text out aloud.

Question 1

The expected drop in Internet advertising revenues this year was neither unpredictable nor unpredicted, nor was it caused by only by the general recession and the decline in retail sales. Internet advertising will rapidly lose its value and its impact for reasons that can easily be understood. Traditional advertising simply cannot be carried over to the Internet. It is impossible to replace full-page ads on the back of The Chicago Tribune or 30-second spots on a National Basketball League (NBL) broadcast with pop-ups, banners, and click-throughs on sidebars.

Vocabulary

Work with your tutor to go over these key words. Pay attention to the pronunciation and intonation when you read them out loud.

Key Words

revenue (n) money that is made by or paid to a business or an organization
e.g. The company receives millions of dollars in advertising revenue.
unpredictable (adj) not predictable, uncertain
e.g. The weather has been completely unpredictable lately.
recession (n) reduction of business activity
e.g. an economic recession
be carried over to something  (idiom) to continue to exist or be seen in another place or situation
e.g. His unhappiness at home carried over into/to his work.
click-through (n) hypertext link to a website
e.g. click through advertising

Directions

Try it again with a 2nd question. Take 45 seconds to read the text out aloud. Pay attention to your pronunciation, intonation, and speed. Your tutor will correct when you pronounce something incorrectly.

Test Question

Directions: In this part of the test, you will read aloud the text on the screen. You will have 45 seconds to prepare. Then you will have 45 seconds to read the text out aloud.

Question 2

The Yellow Newspaper is the most common paper in the city and one of the best sources of grocery coupons. Every week, literally hundred of dollars worth of potential savings are delivered to homes and neighborhood stores. The Yellow Newspaper generally has two sets of coupons for groceries: one from Kmart Source and the other from Green Apple. Around once a month, there is also a section of grocery coupons from Wal-Mart, and, once in a while, there are coupon sections from companies such as Home Depot.

Vocabulary

Work with your tutor to go over these key words. Pay attention to the pronunciation and intonation when you read them out loud.

Key Words

grocery (singular, adj) food sold by a grocer : food bought at a store
e.g. grocery bags/shopping
literally word for word; exactly
e.g. He took her comments literally.
potential saving possible savings
e.g. $200 is my maximum potential saving per month.
Wal-Mart the largest discount retail store in the world
e.g. Wal-Mart is a big box retailer. 
Home Depot American retailer of home improvement
e.g. I went to Home Depot to buy some plywood.

Further Study

Got more time? Here is a list of common vocab words related to the text you studied today. Go over each one with your tutor.

Additional Expressions

expectation (n) belief, anticipation
e.g. The company has expectations of making a profit next year.
advertisement (n) public notice of sale, commercial
e.g. a television/radio advertisement
replace (v) to be used instead of (something)
e.g. Will computers ever completely replace books?
braodcast (n) the act of sending out radio or television signals : the act of broadcasting something
e.g. The judge decided to allow broadcast of the trial.
pop-up (n) window that suddenly appears on the screen
e.g. The Web site is full of pop-ups.
freebie (n) something that is given for free
e.g. On the store’s opening day, the manager gave out hats, small toys, and other freebies.
economical (adj) using money, resources, etc., carefully
e.g. an economical way to heat your house
thrifty (adj) economical
e.g. She has thrifty habits.
extravagant (adj) more than is usual, necessary, or proper
e.g. extravagant lifestyle
voucher (n) a document that gives you the right to get something (such as a product or service) without paying for it
e.g. a travel voucher

cambly-practice-button2

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s